"Anchorman 2" Promises Plenty of Laughs

Photo Credit: Paramount Pictures
December 20th, 2013

MOTW: "Anchorman 2" Promises Plenty of Laughs

"Anchorman 2: The Legend Continues" is the much-anticipated follow-up to 2004's smash hit starring audience favorite Will Farrell. The commercial and critical success of the first film has raised expectations for a sequel that fans have been eagerly awaiting for almost ten years. Fans of the first film will have reason to cheer as plenty of familiar faces return for more antics from Farrell's clueless reporter. The film features a star-studded supporting cast of noteworthy actors such as Paul Rudd, Steve Carell, and Christina Applegate. The script for "Anchorman 2" is once again cowritten by Farrell and director McKay. Expectations remain high for a film that promises to be every bit as memorable and enjoyable as the original.

2004's "Anchorman: the Legend of Ron Burgundy" told the story of San Diego's top anchor as he clashed with a rival reporter. Most of the laughs were centered on Farrell's iconic newsman defending his job from Christina Applegate's up-and-coming reporter, Veronica Corningstone. Filled with memorable moments and quotable lines, the movie did well at the box office and has enjoyed a strong fan following since its release. Farrell has starred in some of the most memorable Hollywood comedies to date and is always a sure bet for audiences in search of a laugh. While it has yet to be seen if the sequel will be met with the same success as the original, fans who enjoyed the first movie and those who appreciate the signature wit and humor of its star will no doubt be pleased with the eagerly awaited second installment of the series, which sees Ron Burgundy struggling to find his place with a new 24-hour news channel.

Much of the hype surrounding the film is due to a very unique marketing strategy. Promotional efforts and viral marketing for the film have gone far beyond posts on popular social media sites and conventional film trailers. Farrell has appeared in character endorsing products in a number of commercials and has even hosted spots and segments for sports shows and networks such as ESPN. This unique and playful promotional approach for the film has resonated well with its target audience. With Ron Burgundy popping up on everything from billboards to television spots, fans have not had to look far for a taste of their favorite anchorman during the lead-up to the film's release.

Promotional efforts for the film have not been limited to domestic audiences alone. A wide range of viral videos and appearances have been tailored for audiences overseas as well. The buzz surrounding this film promises a glimpse of what audiences everywhere have in store upon the film's release. Whether or not Ron Burgundy's second outing will be as successful as his first, fans of Farrell's clueless anchorman will have plenty to look forward to. "Anchorman 2: The Legend Continues" promises to be an enjoyable romp that may prove to be the real winner at the holiday box office.

The plot of the film revolves around efforts to establish a 24-hour news channel. "Anchorman 2" provides plenty of celebrity cameos from stars such as Will Smith, Tina Fey, and Green Day. The film also features some new faces that are sure to keep things fresh, as well the return of supporting cast members who made the original such a hit.. Billed as bigger, bolder, and even sillier than the original, "Anchorman 2: the Legend Continues" promises to offer fans of the first film a chance to have their funny bones tickled a second time.

With a playful story co-written by one Hollywood's most acclaimed comedic actors and a star-studded cast, "Anchorman 2" shows every indication of measuring up to its predecessor. Set during the dawn of the 24-hour news era and featuring a slew of characters that have just as much trouble adapting to change as Burgundy himself, the film promises to offer a delightfully irreverent take on today's news industry. Fans of Farrell's iconic character will not want to miss his triumphant return to the silver screen.

The writing team of McKay and Ferrell has built upon the formula of the first film in order to create an even more memorable sequel. Fans of the first film and audiences who are in search of a few laughs this holiday season are sure to be delighted with a film that is being called one of the most hotly anticipated sequels of the year.