Robert Rodriguez: '4-D films bridge computer game gap'

Movie Description(Click Here To Hide)
The fourth film in the Spy Kids series starring Jessica Alba, Antonio Banderas, Jeremy Piven, Rowan Blanchard, Mason Cook, Joel McHale, Danny Trejo and Alexa Vega. The plot revolves around twins Rebecca and Cecil (Blanchard & Cook) who cannot get along with their stepmother, Marissa Cortez Wilson (Jessica Alba). Marissa is married to their father, the spy-hunting reporter Wilbur Wilson (Joel McHale). Unbeknownst to the twins, Marissa is actually a retired spy for the OSS (Organization of Super Spies) when she gets called back into action. With the Earth being threatened by an evil villain known as The Timekeeper (Piven) and the lives of innocent people seemingly in jeopardy, Rebecca and Cecil find that they have no choice but to put their anger aside and help their stepmother.
August 18th, 2011

Robert Rodriguez believes 4-D movies are "bridging the gap" between film and computer games.

The director utilised Aroma-Scope for his new movie 'Spy Kids: All the Time in the World in 4-D' - meaning cinema goers are given a scratch-and-sniff card to use while watching the film in 3-D - helps make the theatre experience more interactive for a new generation of fans.

He said: "People today are so interactive with gaming that to go and watch the movie feels so passive, so this really bridges the gap between the two.

"You're watching the movie and then almost like video game numbers come up and you [scratch] the cards and smell almost exactly what the characters are smelling. It's funny, the characters are all reacting to it, the adults are reacting to it - it's really fun."

Robert - who directed Jessica Alba and Mason Cook in the fourth instalment of the 'Spy Kids' franchise - admits he was inspired to undertake the unusual effect after seeing a film from the 1980s.

He told MTV News: "Instead of just going 3-D like we did on the last one, we brought in 4-D, which is a very fun gimmick that I found in this old movie in the 80s. There are some really surprising smells."