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Set in 1958, Populaire focuses on Rose Pamphyle, who lives with her widowed father and is destined to marry a son of the local mechanic. Rose applies for a secretarial job with an insurance agency run by Louis Échard. Louis learns that Rose can type with extraordinary speed and he tells her to compete in a speed typing competition if she wants the job. Louis then begins training Rose to become the fastest typist in the world.